What is traditionally an annual fundraising competition held in December each year, Cincinnati Gives is temporarily reopening its platform and providing free resources to non-profits for #GivingTuesdayNow
By Candice Terrell
In response to the unprecedented challenges local non-profits are facing in light of the COVID-19 pandemic, “Cincinnati Magazine” and Procter & Gamble have strategically decided to reopen the vast resources and robust fundraising platform available through Cincinnati Gives as part of the global generosity movement, #GivingTuesdayNow, which is set for May.
#GivingTuesdayNow is a global day of giving and unity intended to bring together individuals, non-profits, communities, small businesses, brands and more as an emergency response to the unprecedented need caused by COVID-19. Cincinnati Gives is leading the charge for #GivingTuesdayNow in Cincinnati.
Organizers felt this global generosity initiative being held now presented a great opportunity to shine a bright light on and provide support to local organizations that have been greatly affected by the pandemic.
Unlike any other fundraising initiative in the city, the Cincinnati Gives Challenge bridges the gap between for-profit and non-profit organizations, designed to leverage the power of community to make a powerful, meaningful and lasting impact.
“Charitable organizations in our community are experiencing tremendous difficulties that deeply affect their operations as a result of COVID-19,” said Ivy Bayer, creator of the Cincinnati Gives Challenge and publisher of “Cincinnati Magazine.” “Cincinnati Gives exists to directly connect individuals with local charities that align with their interests and values. And now more than ever, these charities need our help. #GivingTuesdayNow is our chance to rally together while physically separated to strengthen our community through charitable giving.
The community is encouraged to support their favorite charities now and on May 5, #GivingTuesdayNow, at cincinnatigives.org.
The 2020 Cincinnati Gives Challenge is set for November 30-December 10 and will involve more than 100 local charities competing to raise the most money with the top teams winning $35,000 in cash prizes.