• Fri. Oct 23rd, 2020

Majority Black, female-owned glamping site in region breaks ground in Kentucky

Camp Bespoke Tipis. Photo provided

By Joey Wagner

The Joey Wagner Group

Owner and operators of Camp Bespoke at the ground breaking ceremony are, from left, Latasha Reid, Chief Operating Officer; Misty Smith, Chief Happy Officer; Dr. Angelina Strickland, Chief Financial Officer; and Nicole Brassington, Chief Executive Officer. Provided

Louisville, KY–Bespoke Campgrounds, $3 million “glamping” site owned and operated by four Black women, broke ground August 12 to become Kentucky’s newest travel destination.

Camp Bespoke is a modern boutique campground nestled on 31 acres in the heart of Horse Country, Kentucky. Over the past decade, glamping has gone from a hip niche to a popular lodging favorite around the world. Camp Bespoke will provide travelers with a unique, adventurous, and sustainable experience through activities, hospitalities, and accommodations all while supporting local businesses and demographics.

It is more than just a lodging destination – it is an experience unlike no other in the region.

Camp Bespoke, located at 500 Mercedes Drive, Williamstown, KY, is set to open for guests in October 2020.

Camp Bespoke will open in two phases: phase one will accommodate 200 guests in deluxe cabins and cottages sourced from repurposed shipping containers with modern architecture and design elements as well as Sioux style tipis. The cabins are 350 square feet, sleeping four to eight persons; the cottages are 150 square feet, sleeping two to four persons; and the tipis are 450 – 530 square feet sleeping six to eight persons. All accommodations are outfitted with bathrooms, mini-split units and kitchenette. In addition to its upcycled luxury lodging, Camp Bespoke will provide amenities and activities that guests will be able to enjoy on the campground which will include family friendly movie nights, live entertainment and life size games located throughout the property. Curated experience packages authentic to the region such as horseback riding excursions and distillery tours can also be arranged through Camp Bespoke.

Phase two is scheduled to be completed in Spring 2021. This will expand the property to include additional lodging accommodations, a conference center, event pavilion, and an outdoor amphitheater.

Camp Bespoke is dedicated to ensuring the satisfaction and safety of guests by ensuring clean, safe, and comfortable environments utilizing Ecolab hospital grade sustainable solutions. The owners have worked in the healthcare field for a combined 50+ years, three of them being nurse practitioners. They have been trained by medical facilities on the most current compliances in social distance measures, proper hygienic and disinfecting practices for COVID-19.

Lexington native and Camp Bespoke founder and CEO Nicole Brassington says, “We wanted to create a destination with Camp Bespoke where there is a little something for everyone. Whether you are an outdoor enthusiast or prefer to lodge at hotels, Camp Bespoke is the perfect blend of both. Camp Bespoke is truly a Kentucky Proud project designed to be an elevated camping experience with unique lodging accommodations and curated excursions authentic to Kentucky that will create memories that last a lifetime. We’re creating a social enterprise designed to benefit communities across the Commonwealth.”

The remaining all female ownership of Camp Bespoke includes Misty Smith (co- founder and  CHO), Latasha Reid (COO), and Dr. Angelina Strickland (CFO).

The Bespoke team have gone above and beyond to utilize local resources and support businesses throughout Kentucky. This includes donating a percentage of sales for all stays to organizations that uphold standards of fairness and equality across the state. Upon opening, $1 from every Tipi booked at Camp Bespoke will go directly to the Kentucky Native American Heritage Museum with a yearly minimum donation of $5,000. Additionally, funds will be donated to the Fund for the Arts to support visual, performing, and culinary arts programming for minorities, underserved youth, and artists throughout the state of Kentucky. Bespoke Campgrounds has also partnered with Black Soil for resources across the entire campground to help foster sustainability for Black farmers and producers as they provide healthy food options to a larger consumer base. Across the state, Black farmers account for less than 600 of the more than 76,000 agricultural operations in Kentucky.

Rendering shows interior of lodging at Camp Bespoke.

“We are committed to sustainability through collaborations with local, regional and state stakeholders by integrating sustainable business practices and increasing interest to ensure our campground will thrive despite seasonal adjustments.” Brassington continued.

Camp Bespoke is currently hiring for many positions, creating at least 44 new jobs in the area.

For more information about Camp Bespoke including amenities, frequently asked questions, pricing and bookings, please visit www.campbespoke.com.

Renderings of the Camp Bespoke are provided. Provided
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