• Tue. Oct 19th, 2021

Morgan A. Owens. Photo provided

Morgan Angelique Owens: Chief Creative Beauty Consultant, Herald Beauty

Happy New Year! If you don’t know me, my name is Morgan Angelique Owens. I am a serial entrepreneur, blogger and influencer based out of Cincinnati, Ohio. I am so excited to be the Chief Creative Beauty Consultant for the newly launched, Herald Beauty! 

Personally, or as long as I can remember I have been obsessed with all thing’s beauty, fashion and lifestyle. I blame my mother. I grew up being the only girl and watching my mother in awe when she got dressed to attend a function or a meeting. She had a full walk-in closet with amazing shoes, dresses and my personal favorite, handbags. My mother is beautiful without material things, but these just enhanced her style – I envied it.
 
My grandma (my mom’s mother), the only grandmother I’ve known, Pauline was a beautician – it definitely must run in my blood! I remember my grandmother had vintage jewelry and beautiful fur stoles/coats. As a little girl I would play in her jewelry, hats and anything I could get my hands on.
 
If you know my story you know I struggled with my self-esteem, I never thought I would be as glamorous and gorgeous as my mother. I played in her shoes, her jewelry, her make-up and perfume, I couldn’t wait until I could have all these wonderful things. Now that I know my self-worth is not tied into my looks; I can appreciate beauty and fashion as “add on’s” to my beauty and not substitutions.

In college I dreamed to one day be a beauty editor but gave up that notion because I didn’t have the self-confidence to go for that dream. Now, collaborating with The Cincinnati Herald and launching The Herald Beauty is truly a dream come true.
 
My mission has been to help Women and young girls find their sparkle, now I’m making one of my biggest goals come to life being able to write about all thing’s beauty, to share my favorite tips and tricks and bring forth the narrative that Black Women are beautiful. Just remember, you make the products glamorous – not the other way around.
 

So why launch The Herald Beauty? 

• The beauty business is a BILLION dollar business, In 2018, black consumers spent $54.4 of the $63.5 million that was spent on ethnic hair and beauty aids. In 2019, they were in the 79th percentile of mass cosmetic consumers compared to white consumers, who were in the 16th percentile. Yet, minority women are left out of the beauty conversation whether in print, online or social media.

• If you google search beauty, minority women do not pop up. We shouldn’t be an add on – we should be included in the narrative. 

• We want to educate and empower women of color how beauty can enhance their confidence and make them feel more powerful. 

• We want to educate minority women on healthy skin and debunk myths such as women of color don’t have to wear sunscreen, etc.

Many of you may know me from my Professional Pretty Blog, I’ll still be bringing you some great Lifestyle content through there as well as sharing the latest trends on my Instagram (@morganangeliqueowens). I look forward sharing my favorite beauty products, the latest beauty trends you may be scared to try, amplifying more Black Owned beauty brands/companies and working with national beauty brands who value women of color.