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CINCINNATI – Listeners to 101.5 The Buzz got a surprise Monday morning when they heard regional Mexican and tropical music instead of its usual fare. Radio One launched La Grande, a Hispanic station that will cater to the broader Hispanic community and providing culturally relevant programming for Radio One’s international audience. Radio One, is a division of Urban One, Inc. the largest black owned distributor of urban content in the country.
“We are excited to expand our station footprint here in the Cincinnati market,” said Dan Abercrombie, vice president and general manager. “With La Grande 101.5 joining our existing powerful brands (101.1 The Wiz, 100.3 Cincinnati’s R&B stations, and 1230-AM The Buzz Cincinnati) we now become a centralized provider of content to African Americans and Spanish-speaking residents in our region and we will become a ‘one-stop’ provider of solutions for business looking to actively market their brands to these audiences.
For over 40 years, Radio One’s Cincinnati footprint has been known for its strong ties to African American and urban communities. With the addition of La Grande, Radio One Cincinnati will join Radio One’s Columbus and Indianapolis markets in providing advertising markets solutions for business to reach the African American, and Hispanic and LatinX communities, all under one roof.
“Building on the success of our La Grande Stations in Columbus and Indianapolis, we are thrilled to bring the same energy to the Queen City. We look forward to serving the Spanish-speaking communities of the Greater Cincinnati area with compelling content and focus on the diverse business needs,” said Eddie Harrell, Jr., Regional Vice President, Radio One.
The Buzz Cincinnati can still be heard on 1230-AM, which had been simulcasting on 101. FM.