By Terence Cullen
tcullen@actumllc.com
New York, New York – Jotaka Eaddy, a leading social impact strategist and the founder of #WinWithBlackWomen, receive the Mildred Bond Roxborough Social Justice Impact Award at the 56th NAACP Image Awards Creative Honors on February 21 in Los Angeles. Previously called the Social Justice Award, the recognition was renamed this year in honor of Dr. Mildred Bond Roxborough, a lifelong Civil Rights activist and the longest-serving staff member of the NAACP.
The NAACP Image Awards are globally recognized as one of the most distinguished multicultural award ceremonies that uplift Black excellence and hold a standard of excellence, justice, equality, and progressive change, as exemplified by Eaddy’s career. She has focused her work on bringing together Black women in positions of power everywhere, leveraging over 20 years of experience in policy, advocacy, and movement building. Founded in August 2020 with a group of 90 women on its first Zoom call, #WinWithBlackWomen has grown into an intergenerational, intersectional collective of 200,000 Black women from across business, sports, movement, politics, entertainment, and beyond. Last year, the group made history in championing Vice President Kamala Harris’ 2024 presidential bid, convening 90,000 women on the day of the campaign’s launch and raising over $3 million for the Harris-Walz ticket. Their work inspired more than 200 pro-Harris affinity groups that collectively raised over $20 million for the campaign.
“I am deeply honored to receive this award, especially after such a pivotal and challenging year. The work of Civil Rights pioneers like Dr. Mildred Bond Roxborough has paved the way for Black women like me to continue the fight for justice,” said Jotaka Eaddy. “To be named at the NAACP’s preeminent ceremony honoring esteemed colleagues and leaders, all of whom I deeply admire, is a tremendous privilege—one I don’t take lightly. Together, we’ve worked on crucial issues, from voting rights and education to women’s reproductive freedoms and building generational wealth, and only together will we continue this path forward.”
Eaddy is also the founder and CEO of Full Circle Strategies, LLC, where she leads transformative change and global impact for clients including advising Oprah Winfrey: OWN Network’s award-winning OWN Your Vote Campaign; supporting the expansion of inclusive policy and platform changes for some of the world’s largest tech companies and venture firms; and guiding the launch of Goldman Sachs’ One Million Black Women Initiative that created a historic $1 billion investment in Black women.
“Despite so much chaos and falsehoods around diversity, equity and inclusion, our mission is far from over. We will remain united, standing shoulder to shoulder, and continue working tirelessly for the justice and respect we rightfully deserve,” Eaddy continued.
Eaddy’s previous accomplishments range from her election as the University of South Carolina’s first Black Woman Student Body President and groundbreaking work to abolish the juvenile death penalty in America, to her pivotal leadership as Senior Advisor to the NAACP–all before her successful transition to the C-Suite of Silicon Valley. Described as the “Olivia Pope of Silicon Valley” by Forbes Magazine, Eaddy is a proud member of Delta Sigma Theta Sorority, Inc.; was recently named the Associated Press’s No. 3 “People to Know” in its 2024 Guide to Democracy; and recognized in Marie Claire’s 2024 Changemakers, ESSENCE’s 2024 Power 40, and TIME Magazine’s 2025 ‘The Closers’.